Studio Runa approached us to develop the visual language for their Spring 2024 lookbook — a soft, wearable collection inspired by water, breath, and fluid movement. Our goal was to translate these abstract ideas into visuals that felt tactile and alive, while maintaining the brand’s clean, structured aesthetic.
We created a shoot concept centered around softness and space: flowing fabrics, warm overcast light, and negative space that let each garment speak.
Project Overview
- Art Direction deck (concept, color, mood, location)
- Set design & prop sourcing
- Shoot-day creative direction
- Pose & movement guidance
- Shoot schedule & shot list
